Join your peers from over 100 Southern California Arts and Culture organizations by participating in the LA STAGE Arts Census, a free resource provided by LA STAGE Alliance and Target Resource Group. The Census already contains over 2.8 million unique arts patron households!



Please contact Neal Spinler at LA Stage Alliance for information on how to use the new Data Upload Wizard!


WHAT IS THE ARTS CENSUS?

This program will save you time and money while allowing you to:

Learn who makes up your audience
See where else your audience participates in arts and culture
Identify areas for growth and collaboration
Gain tools to reach new audiences

Your staff uploads the contact information for your patrons into the Target Resource Group online Arts Census Database, where the data is cleaned, organized and appended with demographic and psychographic information about your patrons for you to use. Once it's been processed, you get access to TRG's online tool, eMerge, which gives you a variety of tools to better understand your current and prospective patrons! You retain complete control over your data - no one can access it without your express permission.


Quarterly automatic cleaning of your contact household mailing addresses through the National Change of Address system, keeping you compliant with existing postal regulations and saving you postage, printing and reputation costs.

Reports on your patrons’ aggregated demographic, psychographic and geographic information are appended to your data from Acxiom – The global leader in interactive marketing services and consumer insight. 20 different categories of attributes including ethnicity, education level, income, zip code penetration, marital status, presence of children, home ownership and more are available to you at the click of a button.

Identification of high-yield ‘partner arts organizations’, who serve arts patrons that would be interested in your programming (determined by in-depth patron behavior analysis from the Census)

The ability to upload segments so you may better understand the specific dynamics of targeted groups within your audience.

The ability to opt-in to the permission-based mailing list trading functionality to reach out to new interested audiences.

"LA STAGE’s Arts Census has saved me countless hours of staff time and thousands of dollars in mailing list maintenance costs. It has delivered demographic and multi-buyer information for my own lists that I can compare and share with those of my colleagues. It’s a tremendous resource both for in-house campaigns and mailing list trades that also ensures our own patron’s privacy keeps me in control of who accesses patron data and when. Gone are the days of time-consuming list requests from unknown brokers and I think it’s brought the arts community of Los Angeles just a tad bit closer; the program created a tool where marketers and database admins can quickly share information and well-wishes about upcoming mailings. The best part? It’s free!"

— Joseph Yoshitomi
Marketing Director Geffen Playhouse

"The LA County Arts Commission considers the LA Arts & Culture Census a “triple threat” resource. The commission runs the Ford Theatres and finds the ease of identifying and accessing target audience lists accelerates implementing marketing strategies. We reference the census as an instructive and time and money-saving tool when doing marketing technical assistance with constituents. Lastly, the aggregated statistics that the census provides about cultural consumers in our region are invaluable in communicating about the arts community."

— Linda Chiavaroli
Director of Communications L.A. County Arts Commission/Ford Theatres


18th Street Arts Center
A Noise Within
About Productions
Antaeus Company, The
Arts Council for Long Beach
Arts for LA
Arts Orange County
Autry National Center
Breath of Fire Latina Ensemble
Broad Stage, The
Broadway/ L.A.- A Nederlander Presentation
Buzzworks Theater Company
Cabrillo Music Theatre
Camerata Pacifica
Center Theatre Group
Chance Theatre
Circle X Theatre Co.
City of Los Angeles Department of Cultural Affairs
Collage Dance Theatre
Colony Theatre, The
Community Arts Resources
Cornerstone Theater Company
Da Camera Society of Mount St Mary's College
Deaf West Theatre
Donna Sternberg & Dancers
Eclectic Company Theatre
Ektaa Center
Ensemble Studio Theatre- LA
Falcon Theatre
Geffen Playhouse
Golden State Pops Orchestra
Grand Guignolers
Grand Performances
Group Rep at the Lonny Chapman Theatre
Haugh Performing Arts Center
Inland Pacific Ballet
Irvine Barclay Theatre
Jewtopia
Kentwood Players
LA Chamber Orchestra
LA Children's Chorus
LA Choreographers & Dancers
LA Conservancy
LA County Arts Commission/ Ford Theatres
LA County High School for the Arts Foundation
La Danserie
LA Master Chorale
La Mirada Theatre for the Performing Arts
LA Philharmonic
LA Stage Alliance
LA Theatre Works
Laguna Beach Live!
Laguna Playhouse
Long Beach Opera
Long Beach Symphony Orchestra
Los Angeles Contemporary Exhibitions
Los Angeles Jewish Symphony
Luminario Ballet of Los Angeles
Museum of Latin American Art (MOLAA)
Museum of Neon Art
Music Center
Musica Angelica
Musical Theatre West
National Choreographers Initiative
needtheater
New West Symphony
Ojai Music Festival
Orange County Performing Arts Center
Pacific Resident Theatre
Pacific Symphony
Pan African Film Festival
Pasadena Playhouse
Pasadena Symphony & POPS
Phantom Projects Theatre Group
Philharmonic Society of Orange County
Playwrights 6
Promenade Playhouse & Conservatory
Reprise Theatre Company
Riverside Arts Council
Saddleback College
Skirball Cultural Center
South Coast Rep
Synthaxis Theatre Company
The Ghost Road Company
The Los Angeles Theatre Center
The Road Theatre Company
The Visceral Company
The Wooden Floor
Theatre West
Tri-School Theatre
UCLA Live
Valley Performing Arts Center (CSU Northridge)
Vox Femina Los Angeles
Vs. Theatre Company
Watts Village Theater Company
Will Geer's Theatricum Botanicum
Yorba Linda Arts Alliance
Zoo District