DOWNLOAD THE 2011 LA STAGE ARTS CENSUS REPORT HERE!

Join your peers from over 100 Southern California Arts and Culture organizations by participating in the LA STAGE Arts Census, a free resource provided by LA STAGE Alliance and Target Resource Group. The Census already contains over 2.8 million unique arts patron households!



Please contact Mark Doerr at LA Stage Alliance for information on how to use the new Data Upload Wizard!


WHAT IS THE ARTS CENSUS?

This program will save you time and money while allowing you to:

Learn who makes up your audience
See where else your audience participates in arts and culture
Identify areas for growth and collaboration
Gain tools to reach new audiences

Your staff uploads the contact information for your patrons into the Target Resource Group online Arts Census Database, where the data is cleaned, organized and appended with demographic and psychographic information about your patrons for you to use. Once it's been processed, you get access to TRG's online tool, eMerge, which gives you a variety of tools to better understand your current and prospective patrons! You retain complete control over your data - no one can access it without your express permission.


Quarterly automatic cleaning of your contact household mailing addresses through the National Change of Address system, keeping you compliant with existing postal regulations and saving you postage, printing and reputation costs.

Reports on your patrons’ aggregated demographic, psychographic and geographic information are appended to your data from Acxiom – The global leader in interactive marketing services and consumer insight. 20 different categories of attributes including ethnicity, education level, income, zip code penetration, marital status, presence of children, home ownership and more are available to you at the click of a button.

Identification of high-yield ‘partner arts organizations’, who serve arts patrons that would be interested in your programming (determined by in-depth patron behavior analysis from the Census)

The ability to upload segments so you may better understand the specific dynamics of targeted groups within your audience.

The ability to opt-in to the permission-based mailing list trading functionality to reach out to new interested audiences.

"LA STAGE’s Arts Census has saved me countless hours of staff time and thousands of dollars in mailing list maintenance costs. It has delivered demographic and multi-buyer information for my own lists that I can compare and share with those of my colleagues. It’s a tremendous resource both for in-house campaigns and mailing list trades that also ensures our own patron’s privacy keeps me in control of who accesses patron data and when. Gone are the days of time-consuming list requests from unknown brokers and I think it’s brought the arts community of Los Angeles just a tad bit closer; the program created a tool where marketers and database admins can quickly share information and well-wishes about upcoming mailings. The best part? It’s free!"

— Joseph Yoshitomi
Marketing Director Geffen Playhouse

"The LA County Arts Commission considers the LA Arts & Culture Census a “triple threat” resource. The commission runs the Ford Theatres and finds the ease of identifying and accessing target audience lists accelerates implementing marketing strategies. We reference the census as an instructive and time and money-saving tool when doing marketing technical assistance with constituents. Lastly, the aggregated statistics that the census provides about cultural consumers in our region are invaluable in communicating about the arts community."

— Linda Chiavaroli
Director of Communications L.A. County Arts Commission/Ford Theatres


18th Street Arts Center
24th Street Theatre Company
A Noise Within
About Productions
Antics Performance
Arts for LA
Arts Orange County
Autry National Center of the American West
Bethune TheatreDanse
Breath of Fire Latina Theater
Broad Stage
Broadway/LA, A Nederlander Presentation
Cabrillo Music Theatre
California Repertory Company
Camerata Pacifica
Center Theatre Group
Chance Theatre
Circle X Theatre Company
Cirque du Soleil - Iris
City of Los Angeles Department of Cultural Affairs
CoffeeHouse Productions
Contra-Tiempo
Cornerstone Theatre Company
Da Camera Society of Mount St Mary's College
Dance Resource Center
Deaf West Theatre
Diavolo Dance Theater
Donna Sternberg & Dancers
Eclectic Theatre Company
Ensemble Studio Theatre - LA
Falcon Theatre
Festival Ballet Theatre
Film Independent
Geffen Playhouse
Grand Guignolers
Grand Performances
Great Leap, Inc.
Heidi Duckler Dance Theatre
Inland Pacific Ballet
Irvine Barclay Theatre
Katselas Theatre Company
Kenneth Walker Dance Project
L.A. Theatre Works
LA Choreographers and Dancers
LA Conservancy
LA County Arts Commission/Ford Theatres
LA County High School for the Arts Foundation
LA County Museum of Art
La Mirada Theatre for the Performing Arts
LA Opera
LA Stage Alliance
Laguna Beach Live
Laguna Playhouse
Long Beach Ballet Arts Center
Long Beach Opera
Long Beach Symphony Orchestra
Los Angeles Ballet
Los Angeles Chamber Orchestra
Los Angeles Children's Chorus
Los Angeles Contemporary Exhibitions
Los Angeles Master Chorale
Los Angeles Philharmonic
Los Angeles Poverty Department
Luminario Ballet of Los Angeles
Morgan-Wixson Theatre
Muckenthaler Cultural Center in Fullerton
MUSE/IQUE
Museum of Latin American Art
Museum of Neon Art
MUSE/IQUE
Music Center
Musica Angelica
Musical Theatre West
New West Symphony
Ojai Music Festival
Overtone Industries
Pacific Resident Theatre
Pacific Serenades
Pacific Symphony
Pan African Film Festival
Parson's Nose Productions
Pasadena Playhouse
Pasadena Symphony & POPS
Philharmonic Society of Orange County
Promenade Playhouse & Conservatory
REDCAT
Riverside Arts Council
Rogue Artists Ensemble
Rogue Machine Theatre
Sacred Fools Theatre
Santa Monica Symphony Association
Segerstrom Center for the Arts
Sheetal Gandhi
South Coast Repertory
Synthaxis Theatre Company
The Actors' Gang
The Antaeus Company
The Blank Theatre
The Claremont Chorale
The Colony Theatre
The Getty
The Ghost Road Company
The Richard and Karen Carpenter Performing Arts Center
The Road Theatre Company/Lankershim Arts Center
The Wooden Floor
Theatre of NOTE
Theatre West
Tri-School Theatre
UCLA Live
Valley Performing Arts Center
Ventura Music Festival
Vox Femina Los Angeles
VS Theatre Company
Watts Village Theatre Company
We Tell Stories
Will Geer's Theatricum Botanicum
Yorba Linda Arts Alliance