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NATIONAL ARTS MARKETING PROJECT WORKSHOPS 2008
Presented by Americans for the Arts and American Express
LA STAGE Alliance is offering six NAMP workshops in 2008.
Make your reservations now to guarantee your place and
get discounts for attending multiple sessions!
To register, fax, mail or email the registration form (CLICK HERE) or call 213.614.0556 x 10
FREE parking to those who pre-register by the Friday before!
Registration fees: $25 LA Stage Alliance Organizational members, $35 General admission
Limited free scholarships for Los Angeles County Arts Commission OGP 1, 2 or 2.5 grantees in good standing
Register for five and attend the sixth workshop for free!
THURSDAY, MARCH 20th 10AM-1PM
Broaden Your Appeal: Reaching Diverse Audiences
Make inroads with new audiences through proven strategies provided by an expert panel.
Bring information on your geographic area and programming for direct suggestions for your organization!
Presenters: Linda Chiavaroli, LA County Arts Commission, C. Raul Espinoza, Center Theatre Group, Bettina Korek, For Your Art
THURSDAY, APRIL 17TH 10AM-1PM
The New Frontier – Part One: Email Marketing Essentials and Web Techniques!
First, catch up in the E-Marketing race with the Five Basic Steps and Five Top Tips to success!
Then, take an in-depth look at Design and Editorial choices that increase E-Effectiveness!
Presenter: Gene Carr, President of Patron Technology
THURSDAY, MAY 15TH 10AM-1PM
The New Frontier Part Two: Blogging, Social Networking and YouTube!
Learn the latest about the ever-changing world of social networking tools. Bring your laptop and
create your own Myspace and Facebook pages, blogs, or even upload your videos during the hands-on workshop!
Presenters: Jean Hester, Dive Studios, Web Designer and New Media Specialist, Zach Behrens, LAist.com
SATURDAY, JUNE 28TH 2PM-5PM
Grow Your Audience: How to Write a Marketing Plan
(THIS WORKSHOP IS FREE OF CHARGE AS PART OF THE LA STAGE ALLIANCE ARTS AND BUSINESS SUMMIT. EXPECT MORE INFORMATION SOON ON ADDITIONAL WORKSHOPS AND OPPORTUNITIES AT THIS EVENT!)
Learn the nuts and bolts of planning your marketing efforts
in order to be more effective, more efficient, and to get better results!
Presenter: Julie Peeler, Americans for the Arts
THURSDAY, JULY 17TH 10AM-1PM
Make the Connection! Collaborate with Partners of All Sizes and Shapes
No matter what size or programming, your organization can partner with businesses and
other arts organizations at all levels to leverage your resources for maximum effect!
An expert panel, facilitated by Vicki Higgins of LA Inc., will moderate a discussion about successful arts and business partnerships in Los Angeles. Then spend time networking with organizations in your area to discuss possible collaborations!
THURSDAY, AUGUST 7TH 10AM-1PM
Shoestring Success Stories: Facing Marketing Challenges / Idea Exchange
No money? No time? Hear case studies of Los Angeles organizations who have succeeded despite these common
constraints – then participate in an idea exchange between workshop participants!
LOCATION FOR ALL WORKSHOPS (except June 28):
Los Angeles Times Community Room Ground Floor (Enter from Spring St. Lobby)
145 S. Spring St. Los Angeles, CA 90012
SPONSORS AND PARTNERS:
Meeting Space and parking generously provided by Los Angeles Times
NAMP workshops are supported, in part,
by the Los Angeles County Board of Supervisors
through the Los Angeles County Arts Commission
www.LACountyArts.org
NATIONAL ARTS MARKETING PROJECT (NAMP)
Made possible by a funding pledge from American Express to the Arts & Business Council, Inc.,
The National Arts Marketing Project was created:
To help arts organizations better understand the marketplace in which they operate and recognize the benefits of an aggressive, outward looking audience development effort. To help institute long-term systemic change within arts organizations by helping them acquire and implement sophisticated marketing skills. To enable arts organizations to increase earned income through audience development. For more information visit: www.ArtsMarketing.org
LA STAGE ALLIANCE
LA Stage Alliance is a 501 (c) (3) not-for-profit organization dedicated to building awareness, appreciation and support for the performing arts in Greater Los Angeles through community building, collaborative marketing, advocacy, audience development, professional development and strengthening operations for members. www.LAStageAlliance.com
NAMP STEERING COMMITTEE
Trina Potter American Express
Kenneth W Carlson American Express
Laurie Scott American Express
Nancy Hytone Leb Arts Consultant
Karen Gutierrez Geffen Playhouse
Sarah Stifler Hammer Museum
Zach Behrens LAist.com
John Arroyo LA County Arts Commission
Vicki Higgins LA Inc. Los Angeles CVB
Kevin Carlson LA Times
Cindy Olnick Los Angeles Conservancy
Dafna Zilafro SPF:architects
Douglas Clayton LA Stage Alliance
Darren R. Schroader LA Stage Alliance
Terence McFarland LA Stage Alliance
FOR ADDITIONAL INFORMATION CONTACT:
Douglas Clayton | Member Services Manager | LA STAGE ALLIANCE
DClayton@LAStageAlliance.com or by phone 213.614.0556 x12
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