Join over 70 Greater Los Angeles current PatronManager® CRM Charter Clients in bringing arts administration into the 21st Century!

PatronManager® CRM is currently available to Southern California arts organizations WITHOUT EVER HAVING TO WRITE A CHECK. But only limited sponsored Charter Client positions are available — if you're interested, please contact LA Stage Alliance soon!


PatronManager® CRM (Customer Relations Management) takes all of your distinct systems and databases and brings them together into one unified system.

With all your systems working together, you can vastly improve your relationships with your patrons, resulting in an organization that runs more efficiently, raises more money, sells more tickets, creates an accessible institutional history, and saves tons of staff time.

PatronManager® CRM completely handles your office calendar, daily correspondence, ticketing (single tickets and subscriptions), donor tracking, development management, email marketing, and reporting for your staff and your board members.

PatronManager® CRM is the new frontier in arts administration — and it’s available to you as a Charter Client right now — no need to wait! Claim one of the Charter Client spots today!

• Send an email to your list, reminding people to buy tickets to the event that just opened, without sending it to anyone who bought tickets already.

• Quickly upload spreadsheets to PatronManager® CRM of all the tickets you’ve sold through discount ticketing agencies, and have one comprehensive box office list for tonight’s event.

• Open up your computer everyday, and see at a glance how your ticket sales are doing, and if any big donors are coming to the show tonight.

• Generate all your activity, donation and attendance information for your annual grants report to the City quickly and easily.

• You just got a call from John Smith, who says you promised him something and is mad about it. You can type in his name and get a complete record of every ticket he’s bought (full price, discounted, or free), every donation he’s made, and every email you’ve ever sent him (through marketing blasts or individually by your staff).

• Target a special donations appeal to patrons who have never donated before, but who have attended more than 50% of your events last season and live in the same city as your organization.

• Send an email inviting a targeted list of patrons who have donated over a certain amount to a special pre-show reception with one of the artists from the event, and you can see who opens the email, and who doesn’t, so you can do follow up calls with anyone who didn’t open it.

And more!

Through a partnership between Patron Technology and LA Stage Alliance and the arts organizations of Los Angeles, a significant portion of the patron fee revenue on PatronManager® CRM ticket sales is returned to LA Stage Alliance, where it is already having a major financial impact, allowing LA Stage to pursue efforts that require financial investment to support the infrastructure of the entire community. Examples of programs that have already been funded by PatronManager® CRM shared fees include the inclusion of LA in the National Intrinsic Value Research Project, and various efforts to promote the LA Theatre community at the National TCG Conference that will be in LA in June 2011. Future projects that will be made possible by these funds include community-wide marketing efforts to patrons, assorted research projects for organizational development, advocacy efforts in state and local government, shared storage/collaboration systems for physical resources, and more!

PatronManager® CRM not only benefits your organization, it also helps make the entire Greater LA community stronger!

Over 70 organizations in Greater Los Angeles are already using PatronManager® CRM - from all-volunteer organizations with a budget of $30,000, to major regional theatres with dozens of full-time staff members and a budget in the millions!

"We used to have a very basic database system, which was not connected to ticketing, not connected to emailing, not connected to anything. So things had to be changed in sixteen different places and it was kind of a mess! Now we have this incredible database...it has really streamlined everything already!"

Kendra Chell, Company & Admin Manager
Devon Sovari, Development Associate
The Antaeus Company

"LA STAGE Alliance is making it possible for us to compete on the big ‘stage’. We are very happy with the PatronManager® CRM services and we look forward to unleashing its power with our patrons. This is a prime example of giving small arts organizations ‘fishing poles’ to help us grow and sustain ourselves."

Linda Grimes
Golden State Pops Orchestra

As an LA Stage Alliance Charter Client, you can use PatronManager® CRM without ever having to write a check! No setup fees, no monthly fees, no annual fees, no software or hardware expenses. Ongoing support for the system is paid for entirely through per-ticket fees your patrons pay when they buy tickets with a credit card. As far as your organization is concerned, PatronManager® CRM is absolutely free!

This free offer is made possible by funding from the NEA, Doris Duke Charitable Foundation and the James Irvine Foundation, who have underwritten the setup costs that pay for you to get set up with a PatronManager® CRM account and have all your historical data uploaded to the new system. There is currently only funding for a limited number of organizations to have all fees waived, so if you’d like to take full advantage of these funds, you need to claim your spot before they’re gone!

Contact us about getting a demo and more information about PatronManager® CRM by contacting Mark Doerr at 213.614.0556 x 716, or MDoerr@LAStageAlliance.com!